Irene Cheung has a pair of sharp eyes for almost zero error detecting actual bra size of wearer and a pair of meticulous and ingenious hands.
Having 30 years of divine experience and technique in lingerie making and bearing a persevering exquisite and the continual research and development spirit she becomes a renown and respectful teacher of many brilliant students in the intimate industry.
What’s more, a pioneer in changing the definition of the bra.
With her profound craftsmanship in lingerie pattern design and continuous research and development of bra cup molding technology,
Irene systematically integrates a set of “Ergonomics” theories combined with deep and delicate cutting and sewing techniques to create a perfect fit bra, to better reveal female body silhouette beautifully and sexily.
From then on, the bra is no longer a wrapped cloth, no longer a cover-up cup lid, no longer an orthopedic restraint, no longer a filled weight burden….
It’s the regeneration of the body, a moment of pampering care, an intimate embrace…
Originally, the bra is a lady’s unique “intimate secret”
Who still wants to continue wearing someone else’s sizing and stereotyped bra!
Persevering in the belief of lingerie is an “intimate secret”. With indomitable spirit of craftsmanship, Irene has devoted to transform the ecosystem of lingerie.
For so many years, Irene has collected all kinds of lingerie design concepts and cup sizes classification from all over the world and carried out data digitization professionally
She has also conducted countless concrete practice and research with many textile manufacturers all over world, and has successfully inducted a brand-new lingerie concept and technique.
After countless careful revisions of the traditional pattern design and cutting methods, she has made great contributions to technological innovation, system integration and precision technique training.
Apart from this, it explored and expanded lingerie realm to made it entering into the new era of “Personalization of precision data”
Finally, with her utmost effort she created a new concept of “Ergonomic Data Link”,
Since then, a new milestone has been laid and created a new world of lingerie and bra!
Introduction of Irene Cheung
In 1995, Irene, with many years of experience in lingerie design and manufacturing technology,
Irene was invited by more than a dozen lingerie manufacturers to conduct the lingerie and bra design, grading and core pattern matching technology’s training.
In 2005, Irene was invited to be the lecturer of “The Hong Kong Polytechnic University” Bra Cup Mold Design and Forming Course.
In the same year, she served as a lecturer for the chairman of Sri Lanka’s overseas courses.
At the same time, she also served as an honorary lecturer of training for the Hong Kong Productivity Council, imparting Irene’s years of research on large-size lingerie and underwear, related 3D bra design and cup mold prototypes, the accurate technique of data formulation, systematically accurate grading and the techniques of patterns making.
On past ten years, she has been devoted herself relentlessly teaching hundreds of students from different backgrounds.
There are lingerie & underwear technicians, designers, distributors, fabric and clothing technicians, and craft mold cup manufacturing technicians who have all become outstanding leaders in the lingerie industry today because of her efforts. She has made enormous contributions to the training, inheritance and development of lingerie technology.
